Glenn Greenwald's Breaking News vs. Snowden

So I'm reading Glenn Greenwald's book "No Place To Hide" about his Hong-Kong meeting with Snowden in 2013.  It's very interesting; so far has read like a real-life thriller.

Greenwald relays the step-by-step process that he, Poitras, and Snowden communicated the NSA leakage to the media; first by breaking the Verizon-NSA story in the Guardian, followed by several other stories regarding NSA surveillance (PRISM, boundless informant, internet search engine surveillance), and finally, several days later, revealing the source, Snowden, via The Guardian and Poitras' video interview.

What really struck me is how Greenwald explained the media reacted to these various stories; initially, with the Verizon and other NSA surveillance stories, he described the medias' reaction as a virtual love-fest; people congratulating him on the breaking news and overwhelmingly taking an anti-NSA stance.

Once Snowden revealed himself as the source, however, the tone of his interviewers became increasingly suspicious and implicitly condemning of Snowden.

I just found this change in tone to be interesting, and I can't altogether account for it.  The media certainly seems quite fickle and unpredictable.

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